shared:ecommerce_promotions [Cone Wiki]

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====== Ecommerce - Managing Promotions ======

The standard promotions can be:
  * valid for all orders, or only when general criteria are met (e.g. more than N items, more than X euro)
  * be of a fixed amount (€20) or percent (20%)
  * be valid until a certain date
  * each coupon can be set to be used a fixed number of times in total (e.g. the first 100 customers) or unlimited
  * each coupon can be set to be used for a fixed number of uses for each single customer (e.g. valid for 1 order, or 2 orders) or unlimited

This is all already available and requires no implementation. If you need some different logic (e.g. "valid only if one buys product A with product B") then we need to overwrite the standard modules and implement the custom logic.


=== 1. In KK create the Promotion, under Marketing > Promotion ===

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The promotion sets the terms:
  * type: use **order total discount**
  * start and end date: as preferred. The end date is not included, so if you want the campaign to be valid up to the 20th Feb included, set end date to 21st Feb
  * state: set enable
  * requires coupon: tick yes, otherwise the discount will apply to anyone. :!: Be very careful not to forget this off.
  * cumulative: no, but not an issue if all campaigns require coupons
  * max usage: how many times this promotion can be used //by each user// (as identified by his email/registration). -1 means unlimited
  * all user max usage: how many times this promotion can be used //in total by all users//. -1 means unlimited
  * description: for internal use only
  * min order value/quantity: set 0 and 1 for no limits
  * min quantity for a product: doesn’t apply
  * discount: numeric value, e.g. 10
  * type: % (then it’s 10%) or amount (then it’s £10)
  * apply discount: no effect for % discounts, while for fix-amounts it means that £10 includes or not the VAT

Once this is done, click on **Save**.

=== 2. Create the coupon code(s) ===

//With the right promotion selected//, click on **Coupons**

Max usage is how many times the coupon can be used by anyone, -1 means unlimited. The two typical cases are:
  * nominal coupons (e.g. code hellojohnsmith): the coupon will only be shared with a specific person, set **max usage** to the number of uses the customer can have
  * cumulative coupons (e.g. code summer2020): the coupon will be shared with a number of people. Set the **max usage** to -1, the promotion limits would still apply. If the coupon is set for a max number of uses, it will work only for the first customers.

Note: coupons must always be associated to a promotion. So either you create them from the promotion, as said above, or first they are created and then they are associated to an existing promotion.

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